Five Ways to Create Engaging Content That Converts for Your B2B Business

Five Ways to Create Engaging Content That Converts for Your B2B Business

Marketing Content — Wed., May. 19, 2021

B2B and B2C content should be seen differently as the audiences have different preferences. To engage the B2B audience, marketers should focus on selling a story that connects with the brand before the product. Guest contributors are a great way to distribute content, and diversifying the content format will attract different kinds of people. Tracking metrics is essential to determine what works best.

An infographic breaks down the differences between B2B and B2C companies, highlighting that B2B companies must focus on providing value through storytelling and connecting it to the brand. B2C companies, such as Starbucks, Geico, and Nike, have mastered the art of storytelling. To engage the B2B audience, marketers should share content through guest contributions, diversify content format, and track metrics.

Content should move readers through the sales funnel and provide value. It should be engaging, not just a sales pitch. Content should be distributed strategically, as guest posts will establish authority and brand recognition. To get the most out of content, diversify the format, track metrics, and repurpose content when needed.

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