The Art of Interviewing: Four Tips for Conducting Engaging Podcast and Radio Interviews
This article explores what makes for a great interview: research and preparation, a proper guest introduction, and engaging conversation.
Analyzing mobile marketing campaign data is a complex process. It is necessary to collect data and use metrics for feedback in order to form or change strategy. There are a variety of solutions for data analytics, including tracking platforms like AppsFlyer, Adjust, and Google Analytics. Relevance, seasonality, and context are important for correct analysis.
Metrics are qualitative or quantitative indicators of success. Product metrics include DAU, WAU, MAU, revenue, retention rate, and churn rate. Marketing metrics include CPM, CPI, CTR, IR, ER, CPA, CR, and ROAS. It is important to define the goal of the analysis and gather all the data needed, including benchmarks and data from the relevant sources.
Good-quality, relevant data is essential to successful marketing analytics. Poor data handling can lead to wasted time and money. It is important to understand metrics and choose the right data for analysis in order to make the right decisions.
Don't Be Fooled by Data: How to Make Data Analysis in Mobile Marketing Plain and Simple
Don't worry ... it's FREE!
This article explores what makes for a great interview: research and preparation, a proper guest introduction, and engaging conversation.
Sometimes all the cool martech available can obscure the fact that marketing is about connecting with people and having conversations. In this article, our resident Nicolas Cage expert dives into community-building.
Zoom fatigue? You may be missing those water-cooler conversations. Feeling confused? You might need a video call to give you some visual cues. This article offers five tips for healthy communication with a remote team.
People say they become most annoyed with SMS messages when messages come too often, when they come from brands they don't know, and when they aren't relevant, according to recent research from Validity.
As teams are becoming more dispersed, the tone of written business communication is becoming increasingly important, according to recent research from Grammarly.
It's time for marketers to reinvent their organizations, and that starts with effective communication. Communicating clearly and consistently reduces costly slowdowns, enhances the customer experience, and drives the ability to scale.