Don't Be Fooled by Data: How to Make Data Analysis in Mobile Marketing Plain and Simple

Don't Be Fooled by Data: How to Make Data Analysis in Mobile Marketing Plain and Simple

Communications — Tue., Apr. 13, 2021

Analyzing mobile marketing campaign data is a complex process. It is necessary to collect data and use metrics for feedback in order to form or change strategy. There are a variety of solutions for data analytics, including tracking platforms like AppsFlyer, Adjust, and Google Analytics. Relevance, seasonality, and context are important for correct analysis.

Metrics are qualitative or quantitative indicators of success. Product metrics include DAU, WAU, MAU, revenue, retention rate, and churn rate. Marketing metrics include CPM, CPI, CTR, IR, ER, CPA, CR, and ROAS. It is important to define the goal of the analysis and gather all the data needed, including benchmarks and data from the relevant sources.

Good-quality, relevant data is essential to successful marketing analytics. Poor data handling can lead to wasted time and money. It is important to understand metrics and choose the right data for analysis in order to make the right decisions.

... continue reading below
Sign up for free to read the full article.
Enter your email address to continue reading

Don't Be Fooled by Data: How to Make Data Analysis in Mobile Marketing Plain and Simple

Don't worry ... it's FREE!

Already a member? Sign in now.

Related Articles

The Art of Interviewing: Four Tips for Conducting Engaging Podcast and Radio Interviews

The Art of Interviewing: Four Tips for Conducting Engaging Podcast and Radio Interviews

This article explores what makes for a great interview: research and preparation, a proper guest introduction, and engaging conversation.

Why Marketing Needs to Cultivate Conversation and Community: Revisiting 'The Cluetrain Manifesto'

Why Marketing Needs to Cultivate Conversation and Community: Revisiting 'The Cluetrain Manifesto'

Sometimes all the cool martech available can obscure the fact that marketing is about connecting with people and having conversations. In this article, our resident Nicolas Cage expert dives into community-building.

Five Tips for Effective Communication With Distributed Teams

Five Tips for Effective Communication With Distributed Teams

Zoom fatigue? You may be missing those water-cooler conversations. Feeling confused? You might need a video call to give you some visual cues. This article offers five tips for healthy communication with a remote team.

What Annoys People Most About SMS Marketing

What Annoys People Most About SMS Marketing

People say they become most annoyed with SMS messages when messages come too often, when they come from brands they don't know, and when they aren't relevant, according to recent research from Validity.

Why Tone Matters More Than Ever in Business Communication

Why Tone Matters More Than Ever in Business Communication

As teams are becoming more dispersed, the tone of written business communication is becoming increasingly important, according to recent research from Grammarly.

How to Overcome Poor Communication to Drive Marketing Performance in 2023

How to Overcome Poor Communication to Drive Marketing Performance in 2023

It's time for marketers to reinvent their organizations, and that starts with effective communication. Communicating clearly and consistently reduces costly slowdowns, enhances the customer experience, and drives the ability to scale.

Subscribe to the MarketingProfs Today newsletter