
How to Use B2B Video Marketing to Fuel Growth
Video has become a powerful driver of B2B marketing success, enhancing engagement, trust, and conversions. Learn how to integrate it into your content strategy. Read more.
Timestamps allow readers to quickly gauge the freshness and relevance of blog content. Timestamped posts with timely information are the gold standard, while timestamped posts with updates to ensure freshness, timeless information, and outdated information all have their place. Undated posts, however, require additional detective work on the readers' part and can be off-putting. Timestamped content is an important trust signal for brands, with freshness and relevance being key indicators of quality.
When producing content, publications should require cited research to be no greater than three years old, and periodically update posts to keep them relevant. Timestamped posts with timeless information should also be periodically updated to show that the content has been vetted for relevance. Finally, timestamped posts with outdated information should be clearly labeled to avoid wasting readers' time.
Content timestamps are an important aspect of building trust with customers. Just as expiration dates are seen as quality indicators for food, timestamps can be viewed in the same light. Taking the time to create quality content and keeping it updated and timestamped shows readers that they can trust the information they are receiving.
Why Timestamping Your Online Content Is So Important
Don't worry ... it's FREE!
Video has become a powerful driver of B2B marketing success, enhancing engagement, trust, and conversions. Learn how to integrate it into your content strategy. Read more.
Learn how to build a modular, repeatable B2B content workflow using AI—without sacrificing brand voice, consistency, or strategy. Read more.
AI content is improving fast—but it still lacks the emotion, imperfection, and relatability of human content. Here's how human writing builds trust and drives action. Read more.
B2B marketers face mounting pressure to produce more with less. These seven tactics help teams streamline content creation at scale and boost quality and impact. Read more.
Focus on the top B2B marketing priorities for 2025, from SEO updates to LinkedIn strategies and high-quality content that drives results. Read more.
Which messaging tones and themes in B2B prospecting emails are associated with higher lead rates? To find out, researchers analyzed more than 97.9 million B2B prospecting emails and surveyed 400 B2B buyers.