Why Timestamping Your Online Content Is So Important

Why Timestamping Your Online Content Is So Important

Marketing Content — Wed., Mar. 17, 2021

Timestamps allow readers to quickly gauge the freshness and relevance of blog content. Timestamped posts with timely information are the gold standard, while timestamped posts with updates to ensure freshness, timeless information, and outdated information all have their place. Undated posts, however, require additional detective work on the readers' part and can be off-putting. Timestamped content is an important trust signal for brands, with freshness and relevance being key indicators of quality.

When producing content, publications should require cited research to be no greater than three years old, and periodically update posts to keep them relevant. Timestamped posts with timeless information should also be periodically updated to show that the content has been vetted for relevance. Finally, timestamped posts with outdated information should be clearly labeled to avoid wasting readers' time.

Content timestamps are an important aspect of building trust with customers. Just as expiration dates are seen as quality indicators for food, timestamps can be viewed in the same light. Taking the time to create quality content and keeping it updated and timestamped shows readers that they can trust the information they are receiving.

... continue reading below
Sign up for free to read the full article.
Enter your email address to continue reading

Why Timestamping Your Online Content Is So Important

Don't worry ... it's FREE!

Already a member? Sign in now.

Related Articles

How to Use B2B Video Marketing to Fuel Growth

How to Use B2B Video Marketing to Fuel Growth

Video has become a powerful driver of B2B marketing success, enhancing engagement, trust, and conversions. Learn how to integrate it into your content strategy. Read more.

How to Build a Scalable B2B Content Engine With AI: A Marketer's Guide

How to Build a Scalable B2B Content Engine With AI: A Marketer's Guide

Learn how to build a modular, repeatable B2B content workflow using AI—without sacrificing brand voice, consistency, or strategy. Read more.

Human Content: What It Means & Why It's Important

Human Content: What It Means & Why It's Important

AI content is improving fast—but it still lacks the emotion, imperfection, and relatability of human content. Here's how human writing builds trust and drives action. Read more.

How to Meet Your Content Goals During Economic Uncertainty

How to Meet Your Content Goals During Economic Uncertainty

B2B marketers face mounting pressure to produce more with less. These seven tactics help teams streamline content creation at scale and boost quality and impact. Read more.

Three Priorities and Best-Practices for B2B Marketers in 2025

Three Priorities and Best-Practices for B2B Marketers in 2025

Focus on the top B2B marketing priorities for 2025, from SEO updates to LinkedIn strategies and high-quality content that drives results. Read more.

The Messaging Themes That Work Best in B2B Prospecting Emails

The Messaging Themes That Work Best in B2B Prospecting Emails

Which messaging tones and themes in B2B prospecting emails are associated with higher lead rates? To find out, researchers analyzed more than 97.9 million B2B prospecting emails and surveyed 400 B2B buyers.

Subscribe to the MarketingProfs Today newsletter