Your New Content Marketing Engine: Podcasting

When you think about content marketing strategies, traditional forms of content like blogs and whitepapers often come to mind. However, relying on the blog as the sole engine of your efforts is a plan of the past. Podcasting can provide an easier way to produce engaging, high-quality content with conversations between industry experts. This can be repurposed across multiple channels, allowing the content team to act as conversationalists.

What's more, conversations within podcasts form a connection between the audience and the brand. This has a strong effect on the listener's perception and has been proven to increase brand awareness, favorability, and purchase intent. By using podcast content to improve the results of your content marketing efforts, you can ensure an engaging experience for your audience.

By following five simple steps, you can create an effective podcast and use the content from each episode to drive your entire content marketing strategy. This will provide a more connected experience that drives better results, without having to sacrifice time to re-create the content wheel.