How to Build a Content Marketing Funnel That Will Drive Sales

Marketing funnels are essential for effective content marketing and driving sales and leads. This article outlines the three main steps for building an effective content marketing funnel: starting at the top, generating leads with middle-of-the-funnel assets, and closing at the bottom.

Top-of-the-funnel content includes blogs, videos, and podcasts. To increase the quantity of leads, use a tool like AnswerThePublic to find relevant topics. Content should be long, practical, and actionable. Middle-of-the-funnel assets should require leads to enter their information in order to receive resources such as e-books, courses, templates, guides, infographics, whitepapers, and case studies.

Finally, bottom-of-the-funnel assets should include free demos and trials, webinars, training courses, and success stories. Case studies and testimonials are the most effective assets to convert leads and build trust. Content marketing should start and end with the funnel for the best possible results.