How to Effectively Outsource Product Marketing Content

Product marketing content can be outsourced effectively, saving money and allowing for more content creation. To find the best contractor, consider what expertise is needed, get advice from your network, and ask for references. Before work begins, give the writer brand guidelines, templates, and samples of what is good and bad. During a project, make sure they know the target audience, purpose, and promotion of the piece, and give them access to subject-matter experts.

For a long-term partnership, train the contractor as you would a new employee and give them consistent work. Manage deliverables with a simple spreadsheet and protect their time by ensuring they don't attend internal team meetings. Ask for their input on how to improve your process and output.

To get the best out of contractors, have clear expectations, provide context and reference material, introduce them to designers and editors, and give them chat access. With the right management, outsourced product marketing content can be successful.