Four Ways to Empower Your Email Marketing Strategy With AI

Gartner predicts that by 2021, 80% of emerging technologies will have an AI foundation, especially for digital marketing. Email marketing platforms are a great way to reach audiences, but may come with challenges that can be addressed with AI. Using AI for audience research, copywriting, testing, and retargeting can help marketers make the most of their spend and uncover insights they may have missed otherwise.

1. Augmented Audience Research Using Predictive Analytics
Understanding your audience has become a matter of possessing and processing data. AI-powered tools can use buyer-behavior information, Google Analytics data, and third-party data to forecast user behavior with each iteration, so you can match user intent at each stage. WARC ran an experiment to create virtual user personas and test campaigns on them.

2. Natural Language Generation for More Effective Email Copy
Organic writing has its advantages and drawbacks, but AI can generate content systematically and at scale. Companies like Phrasee have calibrated their AI engine for email copy needs, so you can create subject lines and body copy without going through a copywriter’s iterations.