Email Mythbusters: You Can't Remove ALL Spam Traps From a List

Email Mythbusters: You Can't Remove ALL Spam Traps From a List

Email Marketing — Thu., Oct. 22, 2020

Spam traps are valid email addresses that mailbox providers use to catch bad senders. These malicious addresses can harm sender reputation and affect email deliverability. To avoid them, ensure you are using proper list acquisition and hygiene practices.

Recycled spam traps are created when an email address is inactive for some time, while pristine traps exist in suspicious list acquisition sources. To recover reputation and deliverability, take action to fix the root cause of the spam trap issue.

Monitoring spam traps and blocklists can help identify acquisition sources that could be causing the issue. For more tips, check out this blog post for more information.

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