Beyond Content Marketing: 10 Steps to Real ROI With Content Operations

Content operations encompasses a wide range of topics, from content strategy to content creation, governance, and management. Without content operations, organizations will suffer from chaos and opportunity costs. Here are 10 steps for achieving content operations maturity, from articulating team purpose and defining mission to training, governance, and deploying the right technology.

When assessing skills, an audit can reveal hidden talent. Organizations should also decide which approach is best: Rebel, Center of Excellence, or Hybrid. Content operations teams should be organized and trained, with formal governance in place. To create efficient processes, consider the big picture and automate where possible. Finally, deploy the right technology for the job.

Adopting a content operations framework is a process that requires sponsorship from the top and adherence to corporate goals. But it will yield significant returns and help organizations cut costs, increase efficiency, and improve content quality.