Outsourcing Content Marketing? Here's How to Make That Partnership Successful

Outsourcing content creation is a great way to achieve your content marketing goals without having to hire a full team in-house. But how can you let go of the reins and trust your content partner to create content without diminishing its quality? Here are a few tips.

First, be sure to provide examples of content that captures your unique voice and share your word-choice preferences with your team. Let them also hear your voice by discussing ideas over the phone or via video. It's also important to provide unique insights and keep your content partner up-to-date on industry developments.

Finally, share your content strategy to ensure your team is working towards the same goals. Inform them of why you're creating content and the metrics you're using to determine success. Make sure to keep your editorial calendar up-to-date so your partner can work in tandem with your internal content.