Mastering the Content Lifecycle: The Key to Transforming Your Customer Experience

Content is a key currency in today's digital world, and B2B and B2C marketers create content for an average of four different audiences, and up to six for some. However, many struggle with speed, budget, and automation issues.

Star Cooperation experienced a content crisis and developed a system to manage and publish content for global audiences, but many brands need to understand and master the end-to-end content lifecycle. Traditional CMSs are limited in their ability to measure effectiveness, test, and personalize content.

Technology such as Sitecore's Content Hub, XP, and XC allow marketers to plan and collaborate, create and modify content, tag and personalize it, and measure outcomes. With the right tools, brands can fuel their personalization strategies and offer personalized customer experiences.