The New 'Content Continuum': A Six-Stage Marketing 'Funnel'
Learn about the Content Continuum, a six-stage approach that updates the traditional marketing funnel. Discover how to apply it to your own marketing and content strategy.
Content is a key currency in today's digital world, and B2B and B2C marketers create content for an average of four different audiences, and up to six for some. However, many struggle with speed, budget, and automation issues.
Star Cooperation experienced a content crisis and developed a system to manage and publish content for global audiences, but many brands need to understand and master the end-to-end content lifecycle. Traditional CMSs are limited in their ability to measure effectiveness, test, and personalize content.
Technology such as Sitecore's Content Hub, XP, and XC allow marketers to plan and collaborate, create and modify content, tag and personalize it, and measure outcomes. With the right tools, brands can fuel their personalization strategies and offer personalized customer experiences.
Mastering the Content Lifecycle: The Key to Transforming Your Customer Experience
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Learn about the Content Continuum, a six-stage approach that updates the traditional marketing funnel. Discover how to apply it to your own marketing and content strategy.
Explore how to balance content volume with content relevance, enhancing buyer engagement by crafting content that resonates with your audience and drives conversions. Ask yourself these questions.
Explore how the 3Rs—Repackaging, Repurposing, Reoptimizing—can transform your B2B content marketing, enhancing your efforts' efficiency and impact despite resource constraints. Learn more.
Understand the role of video marketing in B2B healthcare. Gain insights into how strategic video use can support brand and trust development. Read more.
Discover how to use employee-generated content to build brand reputation, drive social engagement, foster team community, and much more. Read now.
What are the key characteristics of highly effective B2B thought leadership content? To find out, Edelman and LinkedIn conducted a survey in December 2023 among 3,484 management-level professionals globally.