The headline of a marketing campaign has the power to make or break it. An analysis of 100 million headlines by BuzzSumo found that the most popular ones start with numbers, such as "X Reasons Why..." and "X Things You...". For the B2B crowd on LinkedIn, two of the top three most shared posts start with numbers. The top numbers are 10, 5, 15, and 7.
To create effective headlines that appeal to prospective customers, one can use the "Amazing E-T-C Headline Formula". It consists of the end result that customers want, the time they can get it in, and any objections they may have. An alternative is the "E-T-A Method", which takes the end result, the time frame, and an action they need to take to get it.
In addition to these formulas, headlines should be concise and comprehensive, use the customer's lingo, hit on their biggest pain points/desires, be written to one person, and focus on the customer rather than the product. Writers should also include a call to action and be willing to get help if needed.
An Easy Three-Step Headline Formula That Grabs Customer Attention in Just Five Minutes (With Examples)
Don't worry ... it's FREE!
Explore how the 3Rs—Repackaging, Repurposing, Reoptimizing—can transform your B2B content marketing, enhancing your efforts' efficiency and impact despite resource constraints. Learn more.
Understand the role of video marketing in B2B healthcare. Gain insights into how strategic video use can support brand and trust development. Read more.
Discover how to use employee-generated content to build brand reputation, drive social engagement, foster team community, and much more. Read now.
What are the key characteristics of highly effective B2B thought leadership content? To find out, Edelman and LinkedIn conducted a survey in December 2023 among 3,484 management-level professionals globally.
Even in the age of AI, you need a human writer to craft high-quality B2B content. True, humans can deliver blah content, too. But that's less likely to happen if you provide your writers a kickass content creation brief. Here are the essential elements of your brief.
Infusing values-driven elements into content and campaigns can do more than just inform audiences about your products or services. Discover how you can communicate what your brand truly stands for.