Five Measures for Proving the ROI of Your Employee Advocacy Efforts

Employee advocacy is a low-cost, high-return approach to increasing brand awareness and driving engagement. It has the ability to impact teams, departments and even customers across your organization. Track the return on employee advocacy efforts in three buckets: retention, revenue and reputation.

Employee advocacy has the ability to drive leads for two key departments: Sales and Human Resources. It also saves time and resources for HR, marketing and sales departments. Plus, it affects your clients and workforce by increasing retention and enhancing customer experiences.

Finally, employee advocacy drives a sense of brand purpose. Partner with HR to make sure your brand purpose is exuded by your most important group of advocates: your employees. Finding ways to showcase those company values will allow your brand to shine.