The New 'Content Continuum': A Six-Stage Marketing 'Funnel'
Learn about the Content Continuum, a six-stage approach that updates the traditional marketing funnel. Discover how to apply it to your own marketing and content strategy.
Content marketing and SEO go hand in hand- successful content marketing requires SEO, and SEO can be positively or negatively impacted by content marketing. There are 8 mistakes to avoid when creating content- focusing only on external content, keyword-stuffing and publishing short posts, ignoring subheadings, not using optimized title tags, not creating image alt text, not linking to other pages, focusing on short-tail keywords, and writing content before performing a technical website audit.
A successful content marketing strategy consists of both earned and owned content, with long-form articles providing a lot of educational content that can be linked to from other pieces. Subheadings and title tags should include relevant keywords, and images should have alt text. Internal linking is important for SEO, as is understanding semantic search and the searcher’s intent.
A technical website audit should be done before content is created to make sure the site is optimized for content. With this knowledge you can be confident that your content marketing efforts will bolster your SEO results.
Eight Ways Your Content Marketing Might Be Sabotaging Your SEO
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Learn about the Content Continuum, a six-stage approach that updates the traditional marketing funnel. Discover how to apply it to your own marketing and content strategy.
Explore how to balance content volume with content relevance, enhancing buyer engagement by crafting content that resonates with your audience and drives conversions. Ask yourself these questions.
Explore how the 3Rs—Repackaging, Repurposing, Reoptimizing—can transform your B2B content marketing, enhancing your efforts' efficiency and impact despite resource constraints. Learn more.
Understand the role of video marketing in B2B healthcare. Gain insights into how strategic video use can support brand and trust development. Read more.
Discover how to use employee-generated content to build brand reputation, drive social engagement, foster team community, and much more. Read now.
What are the key characteristics of highly effective B2B thought leadership content? To find out, Edelman and LinkedIn conducted a survey in December 2023 among 3,484 management-level professionals globally.