The New 'Content Continuum': A Six-Stage Marketing 'Funnel'
Learn about the Content Continuum, a six-stage approach that updates the traditional marketing funnel. Discover how to apply it to your own marketing and content strategy.
Video content is favored by users and search engines alike due to its ability to make complex topics digestible in a short amount of time. Additionally, videos are more likely to be shared, making them an excellent marketing tool. Accessible videos, in particular, are those that are produced and provided in a way that makes it easy for anyone to access the content and are 508-compliant for federal government agencies.
Creating accessible videos is important as it ensures no single market is excluded, reaches an audience in the way they want to be reached, and abides by the law and best-practices. Features of accessible videos include captions, a transcript, and an audio description, and should be published on media players that are keyboard accessible and don't enable autoplay. Testing the video's functionality on multiple platforms is recommended.
Video production companies can help create high-quality and accessible videos. Ultimately, creating accessible videos ensures no one misses out on the amazing content produced and allows for maximum reach to all audiences.
Why You Need to Create Accessible Videos
Don't worry ... it's FREE!
Learn about the Content Continuum, a six-stage approach that updates the traditional marketing funnel. Discover how to apply it to your own marketing and content strategy.
Explore how to balance content volume with content relevance, enhancing buyer engagement by crafting content that resonates with your audience and drives conversions. Ask yourself these questions.
Explore how the 3Rs—Repackaging, Repurposing, Reoptimizing—can transform your B2B content marketing, enhancing your efforts' efficiency and impact despite resource constraints. Learn more.
Understand the role of video marketing in B2B healthcare. Gain insights into how strategic video use can support brand and trust development. Read more.
Discover how to use employee-generated content to build brand reputation, drive social engagement, foster team community, and much more. Read now.
What are the key characteristics of highly effective B2B thought leadership content? To find out, Edelman and LinkedIn conducted a survey in December 2023 among 3,484 management-level professionals globally.