Do Marketers Expect to Face More Competition in 2024?
Do marketers think their companies will face more competition in 2024 compared with 2023? To find out, researchers conducted a survey of 507 marketing professionals in the United States.
It has been 40 days since the US began to acknowledge and respond to COVID-19, and during that time, there has been a wide range of reactions from individuals and brands. The word quarantine originates from the Latin "quadraginta" meaning "forty," and is associated with the Black Death in the 14th century.
Marketers have been a bit shell-shocked, not knowing whether to keep business going as usual or to shut off their content marketing spigot. However, many brands have been able to find their footing by recognizing their ability to have an effect on their communities and providing assistance. Examples include GrubHub suspending fees, Nike and Ford manufacturing ventilators, and Hilton and American Express making hotel rooms available to medical personnel.
Though the waters may be muddy right now, marketers can take this time to observe the market around them and take stock of what their company stands for. There may be new opportunities for their company, and if they cannot make sense of it, to just give it 40 days or so.
Marketers' Muddy Waters
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Do marketers think their companies will face more competition in 2024 compared with 2023? To find out, researchers conducted a survey of 507 marketing professionals in the United States.
What makes top B2B marketers successful? Recent research unveils what differentiates top performers. Dive deeper.
Another year in martech has passed at a blistering pace—with the discussion on new trends, technologies, and issues consuming our days. The author builds on his (mostly borne out) 2023 predictions about three martech trends.
The next few years will bring fundamental shifts to marketing. First things first, though: Prepare for what's to come in 2024 before looking further out into the future. Here's where 2024's most successful marketers and media agencies will direct their focus this year.
The bad news is that marketing isn't going to get any easier in 2024. The good news is that your marketing output is sure to improve if you use these three predictions to work both smarter and harder in the new year. See what's ahead...
For marketers, belt-tightening is back for 2024. Balancing brand and demand investments, however, doesn't have to hurt. In fact, taking these six steps can increase impact, build resilience, and pave the way for long-term growth. Do more with less.