AI Update, January 10, 2025: AI News and Views From the Past Two Weeks

Catch up on select AI news and developments from the past two weeks (in no particular order):

OpenAI's new model achieves human-level general intelligence test scores. OpenAI's o3 model scored 85% on the ARC-AGI benchmark, demonstrating unprecedented adaptability and generalization capabilities. This marks a potential leap toward artificial general intelligence (AGI), though questions remain about its scalability and robustness. If validated, o3 could have transformative economic impacts and set new benchmarks for AI. Importance for marketers: Advancements in AGI may redefine marketing automation, personalization, and predictive analytics, opening new frontiers for customer engagement.

Apple faces backlash over AI-generated news alerts. Apple's AI-generated news summaries have been criticized for inaccuracies, sparking calls for removal from organizations like the NUJ and RSF. Examples include false claims about news events, which Apple attributes to its AI tools in beta testing. The company plans updates to clarify AI involvement in summaries. Importance for marketers: Trust in AI-powered communication tools is critical; marketers must ensure accuracy in AI applications to maintain brand credibility.