To What Extent Is Real-Time Data Powering Marketing Investments?
Only a quarter of senior marketers say their team's investments are fully driven by unified, real-time data, according to recent research.
What Data-Confident Organizations Do That's Different
Measurement & Analytics — Tue., Aug. 26, 2025According to a survey by Collibra and Ascend2, 60% of professionals in data governance and risk/compliance roles have high confidence in their organization's data, while 40% lack confidence.
Organizations with high data confidence are more likely to monitor consistency, assess timeliness, validate formats, and have visibility into data pipelines.
These organizations also have well-established governance roles, standardized policies and terminology, defined KPIs, and a focus on improving data consistency and quality.
... continue reading below
Enter your email address to continue reading
What Data-Confident Organizations Do That's Different
Don't worry ... it's FREE!
