Does Marketing Reporting Capture How Customers Actually Behave?
Most marketers say their reporting does not provide a detailed view of how customers actually move across channels and touchpoints, according to recent research.
The Top Challenges to Providing an Exceptional B2B Customer Experience
Customer Experience — Wed., May. 25, 2022According to research by The Pedowitz Group and Ascend2, communication among B2B teams is the biggest barrier to providing an exceptional customer experience. Marketers are more likely to cite inadequate/inaccurate data, salespeople a lack of unified view, and customer success professionals ineffective leadership.
The top priority to improve communication should be alignment among teams according to marketers and salespeople, while customer success professionals say better use of technology should be prioritized. 69% of respondents are working towards better alignment between Marketing, Sales, and Customer Success teams.
The survey was conducted in March 2022 among 507 B2B marketing, sales, and customer success professionals in the US.
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The Top Challenges to Providing an Exceptional B2B Customer Experience
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