The Top Customer Engagement and Experience Challenges in 2022

The Top Customer Engagement and Experience Challenges in 2022

Customer Experience — Wed., Apr. 6, 2022

According to a recent research from Verint, business leaders believe that staffing issues/shortages will be the biggest challenge to successfully delivering customer engagement and experience in 2022. The survey of 2,700 business leaders from around the globe revealed that 53% of them said it would affect their ability to deliver customer engagement and experience. Other challenges mentioned were supply chain issues, managing omnichannel interactions, and a preference for digital-first, self-service interactions.

More than three-quarters (76%) of business leaders believe customer engagement challenges will increase in 2022, and 71% say they're finding it challenging to find and retain talented workers. Quality and performance initiatives were identified as the customer experience areas where business leaders plan to implement and invest in the most this year.

The research was based on data from a survey of 2,700 business leaders from around the globe who work in a variety of industries. The findings of the report highlighted the importance of having the right talent and resources to ensure successful customer engagement and experience in 2022.

... continue reading below
Sign up for free to read the full article.
Enter your email address to continue reading

The Top Customer Engagement and Experience Challenges in 2022

Don't worry ... it's FREE!

Already a member? Sign in now.

Related Articles

The Psychology of FOMO and How Experiential Marketers Are Creating Can't-Miss Moments

The Psychology of FOMO and How Experiential Marketers Are Creating Can't-Miss Moments

Fear of missing out isn't a gimmick—it's a tool. Discover how brands can use it to create memorable, shareable, and in-demand live experiences. Read more.

Taking a Page From Consumer Marketing: Building Meaningful Connections in B2B

Taking a Page From Consumer Marketing: Building Meaningful Connections in B2B

B2B companies can boost brand engagement by using B2C-inspired tactics to create lasting impressions through human connection. Read more.

The Benefits of Operationalizing VoC Data in Real-Time for Frontline Employees

The Benefits of Operationalizing VoC Data in Real-Time for Frontline Employees

Discover how real-time VoC data empowers frontline employees, enhances CX, and drives business results. Read more.

Balancing Personalization and Data Security: Essential Strategies for CMOs in Financial Services

Balancing Personalization and Data Security: Essential Strategies for CMOs in Financial Services

Learn how financial services marketers can balance personalized customer experiences with data privacy and compliance. Read more.

2025 Is a Make-or-Break Year for B2B Personalization: Marketers Need to Be Ready

2025 Is a Make-or-Break Year for B2B Personalization: Marketers Need to Be Ready

AI, video, and data can deliver the promise of B2B marketing personalization in 2025. Meet buyer expectations and drive marketing success. Read more.

How Baby Boomers' Digital Media Habits Are Changing

How Baby Boomers' Digital Media Habits Are Changing

The share of media time spent online by Baby Boomers has jumped 20+ percentage points over the past decade, according to recent research.

Subscribe to the MarketingProfs Today newsletter