Considerations for Measuring Your B2B Influencer Marketing Effectiveness and ROI
Understand how to assess the ROI and effectiveness of your B2B influencer marketing campaigns. Learn more.
According to recent research from the CMO Council and Deloitte Digital, only 17% of marketers measure customer lifetime value (LTV) very or extremely well.
Aggregating the right data for a robust view of the customer is the biggest challenge for marketers. Email is the top channel where customers leave signals, but interactions with service/support yield the most effective signals.
The core components marketers use to measure LTV are revenue per user (66%) and transactions per user (45%). The data types that would help them most are level of satisfaction and LTV.
Measuring Customer LTV: Marketers' Top Approaches and Challenges
Don't worry ... it's FREE!
Understand how to assess the ROI and effectiveness of your B2B influencer marketing campaigns. Learn more.
You vastly improve your marketing results when you understand the importance of customer insights and use data for personalization. Learn more.
Learn which KPIs are crucial for SaaS marketing success during uncertain economic times. Identify and improve key metrics. Read more.
Learn how to present these four essential KPIs to your board, ensuring your data tells a compelling story. Find out now.
As third-party cookies crumble, how do marketers measure success? Explore how closed-loop measurement adapts to a cookieless future. Understand its impact on marketing measurement and discover its benefits. Read more.
Marketers who work for B2B organizations with complete and high-quality data are more likely to be satisfied with their lead scoring and to believe they will meet their marketing goals, according to recent research from Anteriad.