Why Customers Take Brand Surveys

Measurement & Analytics — Wed., Aug. 12, 2020

According to a recent research from DISQO, customers are most likely to be motivated to take brand surveys if they are rewarded for their opinions. The report was conducted with 168,216 responses between January and June 2020.

74% of respondents said they are motivated to take surveys if they are rewarded, and 57% are motivated to share their opinions. 81% of respondents said their participation in surveys has an impact on brands and products.

The data for this report was collected from a running survey conducted between January and June 2020. These results clearly show that customers are motivated to take surveys if they are rewarded for their opinions.

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