
AI Update, July 18, 2025: AI News and Views From the Past Week
Catch up on select AI news and developments from the past week or so. Stay in the know.
Generative AI has become a popular tool for content creation, design, and data analysis. Its recent rise has led to a wide range of options, making it challenging to choose the right tool.
Time constraints and the misconception that generative AI is a simple solution can lead to rushed decisions. Effective use of these tools requires a mix of creativity and technical knowledge.
To make the most of generative AI, it's important to understand the tool, craft effective prompts, critically evaluate outputs, and integrate them into your strategy. As adoption rates and productivity gains continue to rise, it's essential for professionals to develop the necessary skills for success.
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Catch up on select AI news and developments from the past week or so. Stay in the know.
Most North American marketers say AI-powered tools could significantly accelerate their firm's marketing growth, according to recent research.
Generative AI enables scalable personalization, but its success hinges on clean data and consistent data taxonomy. Explore how data standards drive results with genAI. Read more.
Catch up on select AI news and developments from the past couple of weeks. Stay in the know.
Persona-driven AI is reshaping how marketers engage audiences, test ideas, and build brand trust through responsible, human-like interaction. Explore its role in modern marketing. Read more.
Discover how Snowflake's ABM team achieved a 2.3x lift in meetings booked and a 54% increase in CTR by using Snowflake AI for targeted campaigns and more personalized messaging—while optimizing both budget and engagement. Read more.