The increase in digital touchpoints for customers means marketing efforts must be more measurable and connect campaigns to business results.
Marketers are expected to do more with the same resources, but often only report on reach and engagement, not customer insights or lifetime value.
Using data to find efficiencies and eliminate wasted efforts should be a no-brainer, but many organizations still face limitations and need to improve their use of data for personalization.
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Why Now Is the Time to Improve How Marketers Use Data for Personalization
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