Generative AI: What Keeps Me Up at Night

Generative AI: What Keeps Me Up at Night

Artificial Intelligence — Tue., Oct. 17, 2023

At the B2B Forum, MarketingProfs Chief Content Officer Ann Handley gave an inspirational presentation about B2B marketers being held to impossible standards. GenAI then took the stage, raising questions about companies outsourcing "low-value" work and creating digital clones of people. These worries, along with AI tools being given human names and cost of jobs, need to be considered.

GenAI brings benefits, but also consequences. Andrew Davis urged transparency about GenAI use and Lee Odden stressed that people trust people, not brands. Alaura Weaver warned against companies replacing people with AI, and Christopher Penn highlighted the role of AI in replacing multiple people.

GenAI's momentum will continue and its positive benefits outweigh its negative consequences. Everyone has a responsibility to remain empathetic to what's been lost while celebrating what's been gained. Resources are available to help navigate its use and implications.

... continue reading below
Sign up for free to read the full article.
Enter your email address to continue reading

Generative AI: What Keeps Me Up at Night

Don't worry ... it's FREE!

Already a member? Sign in now.

Related Articles

AI Update, February 7, 2025: AI News and Views From the Past Week

AI Update, February 7, 2025: AI News and Views From the Past Week

Catch up on select AI news and developments from the past week or so. Stay in the know.

How Concerned Are Americans About AI?

How Concerned Are Americans About AI?

More than one-third of Americans are concerned that artificial intelligence may cause the end of the human race on Earth, according to YouGov research.

AI Update, January 31, 2025: AI News and Views From the Past Week

AI Update, January 31, 2025: AI News and Views From the Past Week

Catch up on select AI news and developments from the past week or so. Stay in the know.

AI Update, January 24, 2025: AI News and Views From the Past Week

AI Update, January 24, 2025: AI News and Views From the Past Week

Catch up on select AI news and developments from the past week or so. Stay in the know.

AI Update, January 17, 2025: AI News and Views From the Past Week

AI Update, January 17, 2025: AI News and Views From the Past Week

Catch up on select AI news and developments from the past week or so. Stay in the know.

Generative AI Tools: How to Find What Works for You

Generative AI Tools: How to Find What Works for You

Struggling with AI tools? Learn to choose wisely, overcome misconceptions, and build skills for generative AI success. Read more.

Subscribe to the MarketingProfs Today newsletter