Marketing "is the whole business seen...from the customer's point of view," according to Peter Drucker. It takes time, discipline, and money to become customer-focused, but it is worth it. Instead of relying on Big Data, focus on customers. To start, run focus groups and surveys.
To stay customer-focused, improve customer retention, analyze customer feedback, and listen to salespeople and R&D people. Hear more than what you want to hear, and act rather than believing customers are stupid. Provide a unified face to the customer and remember they don't care about your problems.
Being customer-focused is hard work, but it pays off. It is the only way to really understand customers and remain competitive.
How to Be More Customer-Focused
Don't worry ... it's FREE!
Discover how the digital era is reshaping B2B buying behaviors and expectation. See how you can improve marketing and sales by addressing self-service buyers' key pain points. Read more.
Which sales approaches resonate most with B2B buyers? How important is it for B2B buyers that salespeople show an understanding of their business and personalize pitches? To find out, researchers surveyed 500 buyers in the UK.
Discover the power of personalization in B2B marketing. Learn how personalization tech, tools, and tactics can transform campaigns and boost customer engagement and conversions. Read more.
Explore essential B2B marketing approaches for engaging and connecting with the next generation of B2B buyers—a digital-first generation that values authenticity and seamless customer experience. Learn more.
Learning about the psychological tool of persuasion—and how best to use it in your marketing materials—can serve as a powerful pathway to influencing customer behavior, relationships, and sales. Get started here.
By making community a core part of your strategy, your brand can create better products and achieve higher engagement and retention rates. But building your community on someone else's platform is full of risk.