
Top 3 Use Cases for Data Clean Rooms
Data privacy standards have complicated the process of obtaining reliable customer data. Are clean rooms here to save the day? Maybe, maybe not... but they can certainly help.
Creating an effective customer health score is a useful tool for customer success teams. To do so, consider seven focus areas which may vary depending on your business model. Visibility is also important - store the score in a CRM or similar system and document and socialize what it means.
Focus areas include CSM sentiment, customer sentiment, engagement and advocacy. Product adoption and use, business results and support health are also important metrics to consider. A connected ecosystem of data is ideal, and even with a spreadsheet tool, start now to understand risks and opportunities.
For more resources on customer health scoring, see the links to articles provided in the article.
How to Design a Customer Health Score: Seven Focus Areas
Don't worry ... it's FREE!
Data privacy standards have complicated the process of obtaining reliable customer data. Are clean rooms here to save the day? Maybe, maybe not... but they can certainly help.
The virtual events of the pandemic have had long-lasting effects on event marketing: namely, the metrics marketers use to track their success. It's now much less about registrations and more about metrics that actually matter.
Whether you're looking to track the progress of your agency or you need to be alerted when business performance is going down, the metrics in this article can help you.
The first part of this article series identified what factors contribute to the dark funnel—a (spooky) place where prospects learn about your company without your knowledge. This second part offers concrete steps you can take to start obtaining data from the dark funnel.
Making campaign results sound impressive to management is difficult enough in itself; you don't need added hurdles. But if you do run into problems, this article will help you resolve them.
The marketing funnel is supposed to map out the process of bringing a customer on board. But there's a mysterious no-man's land where those people hang out and share information before they even reach your map. Here's how to take that dark portion of the funnel into account.