
How to Create Efficient Paid Ad Campaigns Using the LTV:CAC Ratio
This article covers what an LTV:CAC ratio is, how to calculate it, and how to present it so you can sell to, acquire, and retain highly valuable customers.
Creating an effective customer health score is a useful tool for customer success teams. To do so, consider seven focus areas which may vary depending on your business model. Visibility is also important - store the score in a CRM or similar system and document and socialize what it means.
Focus areas include CSM sentiment, customer sentiment, engagement and advocacy. Product adoption and use, business results and support health are also important metrics to consider. A connected ecosystem of data is ideal, and even with a spreadsheet tool, start now to understand risks and opportunities.
For more resources on customer health scoring, see the links to articles provided in the article.
How to Design a Customer Health Score: Seven Focus Areas
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This article covers what an LTV:CAC ratio is, how to calculate it, and how to present it so you can sell to, acquire, and retain highly valuable customers.
Understanding GA4 metrics is key to effectively analyzing user behavior and getting more revenue out of your website. But knowing the best metrics to use can be tough. This article outlines some of the best options to help support your analysis.
As a marketer, your goal is to deliver real-time, relevant, and engaging experiences to propel your brand forward. Closing customer identity gaps with an identity graph can help.
You've got a great signup conversion rate! Except... nope, those are full of bots. But what about all that traffic to... nope. Also bots. Sound familiar? Working with the security team can help.
Losing third-party data as a source of customer information will be a challenge. But it could be an excellent opportunity to recharge your customer relationships.
Data privacy standards have complicated the process of obtaining reliable customer data. Are clean rooms here to save the day? Maybe, maybe not... but they can certainly help.