Facing increasingly tough competition, smart marketers are focusing more on conversion rate optimization (CRO) and blasting away roadblocks that prevent prospects from converting. The average cart abandonment rate is almost 70%, according to data calculated by the Baymard Institute, and the mean conversion rate for online forms is a mere 21.5%, according to WPForms. Adding address autocomplete enables your users to complete forms 30% faster, according to research shared at the Chrome Dev Summit.
Streamlining your checkout process can help convert and retain customers. Consider implementing guest checkout, mobile-friendly design, fee transparency, and address autocomplete. Address autocomplete works great with a single field entry because it saves users time spent clicking through each form field, and using an address autocomplete API that displays only valid addresses ensures you’re offering accurate suggestions to your users. It also keeps your database free and clear of inaccurate address data.
Adding address autocomplete to your online forms will ultimately improve your CRO and make your Sales VP and CEO happy with the resulting increase in sales. Other benefits include saved time on customer service calls, reduced shipping costs, improved data governance, and increased ROI. Download Revolutionizing Address Entry: Key Benefits of Address Autocomplete, an e-book by the location data intelligence experts at Smarty, to learn more.
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