You Have Options: How to Pick the Perfect Gift Card for Your Reward or Incentive Program

You Have Options: How to Pick the Perfect Gift Card for Your Reward or Incentive Program

Customer Experience — Tue., May. 2, 2023

Getting your audience to take action requires a motivating incentive, and gift cards have been proven to be highly effective. More than 80% of US organizations motivate and reward employees through noncash incentives such as gift cards. According to the Incentive Research Foundation, tangible rewards stand apart from salary and are more likely to be valued by employees.

Choosing the right gift card for your incentive program can be difficult, however. Individual gift cards are risky because you never know what your recipients truly want or need. According to a 2017 survey, popular gift cards include McDonald's, GameStop, Olive Garden, and more. Prepaid gift cards may seem ideal but can come with additional fees and expiration dates.

At Tango Card, employees receive their rewards through email, with a reward catalog filled with 100+ popular gift card brands. With the right partner, digital gift cards can be desirable, budget-friendly, and effective in driving behavior. By giving recipients a choice, you won't have to guess what's motivating to them.

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