How to Get Started With Multilingual Email Marketing
A multilingual email marketing strategy doesn't stop at the translation of text. Localization is also essential. This article breaks down what you need to consider.
Growing your business requires scaling your email channel. But due to the complexity of campaigns, email recipients expect highly personalized experiences. To stand out, you need to get strategic about what, when, and how you send email. You also need the right processes, people, and platforms in place.
Challenges include resource and coding requirements, ease of testing, and efficient collaboration. To address these, you need to understand the bigger picture, mapping your customer journey and identifying operational inefficiencies. Ensure your processes are scalable by reducing dependency on developers, future-proofing your strategy, and using the right tools, tactics, and team members.
Email marketing at scale requires a comprehensive approach. By optimizing each step of the email workflow, you can spend more time innovating, iterating, and individualizing content, leading to successful campaigns.
Email at Scale: How to Increase Campaigns and Manage Complexity
Don't worry ... it's FREE!
A multilingual email marketing strategy doesn't stop at the translation of text. Localization is also essential. This article breaks down what you need to consider.
The launch of Apple's mail privacy protection two years ago immediately led to cries of "Email opens are dead!" But much like the cries of "Email is dead," they should be ignored. Learn how open rate can still be useful.
Is email dead? Hardly. Its role is simply changing. This article explores the potential of that role, from email intelligence to data security.
How often do people check their email? Why do they look at their inboxes? Which devices do they use? To find out, ZeroBounce conducted a global survey of 657 adults.
Email segmentation is a tried-and-true tactic for maximizing email engagement. But how can segmentation help senders get more emails into the inbox? This article offers some ideas.
As an email marketer, you must maintain good list hygiene. One way to do that is by creating an email suppression list. Here's how.