How to Effectively Use CTAs in B2B Cold Emailing

A call to action (CTA) is important in email marketing as it helps guide the reader and specifies what the sender wants from the prospect. Cold emailing is a great way to increase sales, online visibility, and brand awareness. A well-written CTA can increase clickthrough rates by up to 30-35%. Good CTAs get conversions, increase sales, and build relationships.

When drafting a CTA, consider what motivated you to compose the email and whether the prospect understands what you want from them. Examples of cold email CTAs include ones with a specific time and date, multiple-choice CTAs, and ones that reduce cognitive overload. Your knowledge of the audience will help craft a compelling CTA.

Cold emailing is a powerful tool and can be used to increase sales, online visibility, and build lasting relationships. A great CTA must be written with purpose. Consider the factors above when drafting a CTA for your next email campaign.