Multitouch Attribution is a powerful tool that allows businesses to measure the impact of their marketing campaigns. Here are case studies that demonstrate the tangible results of marketers using attribution data effectively.
For example, a TV manufacturer used LeadsRx attribution to gain a better understanding of how its sales ecosystem was working. After examining the marketing programs, the company concluded that the channel mix was fine but needed to tweak spending to optimize ROAS. As a result, transactions improved 95% and revenue increased 600%.
Steel City Media's Sales Manager Michael Hiatt used LeadsRx attribution data to help auto dealer advertisers. In May 2021, there was a 16% lift in traffic to Max Motors' website and 5.8 interactions per radio commercial on Steel City Media's station, KFKF. iHeartMedia's largest study ever on automotive radio attribution revealed five secrets for automotive advertisers, including radio driving immediate web traffic and marketing tactics that influence response.
Pump Up Your Ad Campaigns Through Marketing Analytics
Don't worry ... it's FREE!
Marketers who work for B2B organizations with complete and high-quality data are more likely to be satisfied with their lead scoring and to believe they will meet their marketing goals, according to recent research from Anteriad.
Uncover five LinkedIn Ads metrics crucial for B2B lead gen success. Enhance your LinkedIn strategy and drive better campaign results and ROI. Learn more.
Unlock the potential of your sales and marketing teams with key smarketing metrics. Discover how alignment can propel your business forward. Learn more now.
Key business metrics are there to tell you how well you're meeting customers' expectations and gaining conversions. One of the most important metrics to measure is customer lifetime value (CLV). See why it matters and how to calculate it.
In the current environment, the pressure is on all marketers to produce results. Here are three predictions for how the coming year's standout content marketing performers will use data to their advantage.
Laying the groundwork for first-party data success means understanding the variables that shape the journey and the key milestones along the way. And here they all are.