Jump on the Marketing Analytics Train or Be Left Behind

Jump on the Marketing Analytics Train or Be Left Behind

Measurement & Analytics — Thu., Apr. 7, 2022

Gone are the days of running a linear TV ad and seeing sales roll in. Marketers now have access to a variety of paid and non-paid channels to reach their customers, and it can be difficult to know what is and isn't working. Multitouch attribution (MTA) is a measurement practice used to evaluate each marketing touchpoint's impact on conversions. It requires only a simple pixel placed on your website to begin gathering data. MTA is impartial and provides marketers with reliable insights to optimize their campaigns.

Marketing attribution ensures each step of your marketing strategy is informed by data and helps you allocate resources toward the most effective activities. It can also help you identify anomalies or trends in performance. With attribution, you can make informed decisions about your campaigns in real-time and create a more confident marketing strategy.

Attribution data can also reveal surprises. A furniture retailer discovered a certain TV show was driving conversions and was able to use the data to optimize their campaigns. Companies using attribution are improving ROAS, reducing the cost of acquiring customers, and improving lifetime value.

... continue reading below
Sign up for free to read the full article.
Enter your email address to continue reading

Jump on the Marketing Analytics Train or Be Left Behind

Don't worry ... it's FREE!

Already a member? Sign in now.

Related Articles

Where to Look for the Right KPIs for SaaS Marketing in Uncertain Economic Times

Where to Look for the Right KPIs for SaaS Marketing in Uncertain Economic Times

Learn which KPIs are crucial for SaaS marketing success during uncertain economic times. Identify and improve key metrics. Read more.

Telling a Story With Data: Four Essential KPIs to Share With Boards

Telling a Story With Data: Four Essential KPIs to Share With Boards

Learn how to present these four essential KPIs to your board, ensuring your data tells a compelling story. Find out now.

Why the New Cookieless Marketing Landscape Makes Closed-Loop Measurement So Important

Why the New Cookieless Marketing Landscape Makes Closed-Loop Measurement So Important

As third-party cookies crumble, how do marketers measure success? Explore how closed-loop measurement adapts to a cookieless future. Understand its impact on marketing measurement and discover its benefits. Read more.

The Advantages of Being a B2B 'Data Hero' Organization

The Advantages of Being a B2B 'Data Hero' Organization

Marketers who work for B2B organizations with complete and high-quality data are more likely to be satisfied with their lead scoring and to believe they will meet their marketing goals, according to recent research from Anteriad.

Five LinkedIn Ads Metrics You Should Be Tracking, But Probably Aren't (Yet)

Five LinkedIn Ads Metrics You Should Be Tracking, But Probably Aren't (Yet)

Uncover five LinkedIn Ads metrics crucial for B2B lead gen success. Enhance your LinkedIn strategy and drive better campaign results and ROI. Learn more.

Seven 'Smarketing' Metrics You Should Be Tracking to Align Marketing and Sales

Seven 'Smarketing' Metrics You Should Be Tracking to Align Marketing and Sales

Unlock the potential of your sales and marketing teams with key smarketing metrics. Discover how alignment can propel your business forward. Learn more now.

Subscribe to the MarketingProfs Today newsletter