Jump on the Marketing Analytics Train or Be Left Behind

Gone are the days of running a linear TV ad and seeing sales roll in. Marketers now have access to a variety of paid and non-paid channels to reach their customers, and it can be difficult to know what is and isn't working. Multitouch attribution (MTA) is a measurement practice used to evaluate each marketing touchpoint's impact on conversions. It requires only a simple pixel placed on your website to begin gathering data. MTA is impartial and provides marketers with reliable insights to optimize their campaigns.

Marketing attribution ensures each step of your marketing strategy is informed by data and helps you allocate resources toward the most effective activities. It can also help you identify anomalies or trends in performance. With attribution, you can make informed decisions about your campaigns in real-time and create a more confident marketing strategy.

Attribution data can also reveal surprises. A furniture retailer discovered a certain TV show was driving conversions and was able to use the data to optimize their campaigns. Companies using attribution are improving ROAS, reducing the cost of acquiring customers, and improving lifetime value.