Marketing and Sales working together is the key to delivering a great customer experience, however traditional CRM systems often fall short. A new survey found that over half of sales leaders see their CRM costing them revenue due to a lack of ability to predict and prevent customer churn. To combat this, B2B marketers are investing in data-informed customer retention strategies and modernized CRM platforms powered by artificial intelligence (AI). AI-infused CRM platforms can provide valuable insights that help align marketing and sales teams, reduce churn, and deliver a more meaningful and memorable customer experience.
The pandemic has drastically changed how companies engage with customers, making customer retention strategies even more important. AI-powered predictions can help bring upsell opportunities and flag customers likely to churn, as well as give B2B marketers a crystal ball to see correlations in customer behavior. This helps marketers focus their efforts on the best opportunities and improves performance.
A single source of truth from an AI-infused CRM platform is the winning formula for sales and marketing. It eliminates blind spots, busy work, and roadblocks, giving teams access to never-before-seen insights in real-time. With this, companies can optimize their customer experience and create customers for life.
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