The Most Important KPIs to Track the Effectiveness of Your Email Marketing Strategy

By 2022, more than 347.3 billion emails will be sent each day, making a successful email marketing strategy paramount for capturing and retaining customers. To make the most out of your email marketing goals, you need to align them with those of your business. Identifying important KPIs should start with some level of measurement planning, then categorize emails and decide which KPIs to measure. Examples include delivery rate, open rate, click-through rate, and click-to-open rate.

Apart from the standard KPIs, other ways to measure success include conversion rate, ongoing user journeys, leads/MQLs, opportunities, revenue, and return on email marketing spend. Additionally, tracking, testing, and reporting on your email KPIs are essential for understanding how well your email strategy is working. Automating reports can ensure data is accessed in a timely way.

Email marketing is just one element of your marketing strategy, but by measuring its performance with the right metrics, you can ensure it integrates with and supports your business as a whole.