You Don't Close a Deal, You Open a Relationship

Current customers account for 33-50% of total revenue growth, even at startups, and some companies find their installed customer base brings in up to 80% of their revenue. To set customers up for success throughout the customer journey, follow these three steps to quickly build trusting, strong customer relationships.

Provide continuity to help customers build trust, connect with people through small talk, and show the path to success with visuals. These steps will build long-term successful relationships with customers, instead of just closing sales. Investing in customer relationships can increase profits by as much as 25%.

Aligning pre-sales and post-sales teams with an internal handoff, getting to know customer's interests, and using visuals are all great ways to start off customer relationships on the right foot. Investing in customer relationships and providing a seamless customer experience can have a lasting impact.