A brand is composed of many elements, yet one often forgotten is the people that make up the company. Their dedication and expertise helps to create the brand, yet they are often overlooked. The Marketing Service Chain is a tool to help optimize the customer experience and create synergy among departments. By improving the Marketing Service Chain, companies can bridge the gap between what they promise and what they deliver, as well as strengthen their brand and increase their marketing budget.
The Marketing Service Chain analyzes external and internal communication from the initial marketing campaign to the purchase. It is important to include all departments in communication related to marketing campaigns so that employees can answer questions about the campaign. Additionally, departments should be aware of the order once it has been made, and the customer should receive follow-up communication post-delivery.
By taking the time to analyze the Marketing Service Chain closely, companies can streamline communication flow, improve customer experience, and find opportunities they may not have seen before. Improving the Marketing Service Chain is a great way to build trust with customers and show a united front for the company.
The Marketing Service Chain: How to Improve Customer Experience and Strengthen Your Brand
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