Leading with empathy and emotional intelligence has never been as important in business as it is right now. Customer loyalty benchmarks and expectations are being set by brands that communicate and adapt customer experience in a nimble, agile way. Humanization is the new personalization, and customers look for brand messages that reflect that. Video is an effective way to do this, but companies must be able to keep up with the fast-changing world.
Video-powered experience (VX) has become its own segment of digital CX because of its ability to convey empathy and emotional intelligence, deliver easily consumable messages, and effectively connect on a perceived personal level. VX is useful for onboarding new customers and can be tailored to each customer's data to create a personalized experience. Companies can also use it to educate customers on service changes and product usage.
With the right VX approach, brands can avoid coming across as insensitive and transform customer frustration into engagement and positive outcomes. B2B video marketing can be used to boost sales, improve customer support, and educate customers on product usage. As the year ahead unfolds, companies must move forward with VX instead of waiting for the past to return.
How to Use Video to Provide a Better Customer Experience
Don't worry ... it's FREE!
Discover the power of personalization in B2B marketing. Learn how personalization tech, tools, and tactics can transform campaigns and boost customer engagement and conversions. Read more.
Explore essential B2B marketing approaches for engaging and connecting with the next generation of B2B buyers—a digital-first generation that values authenticity and seamless customer experience. Learn more.
Learning about the psychological tool of persuasion—and how best to use it in your marketing materials—can serve as a powerful pathway to influencing customer behavior, relationships, and sales. Get started here.
By making community a core part of your strategy, your brand can create better products and achieve higher engagement and retention rates. But building your community on someone else's platform is full of risk.
Today, most people expect brands to foster open channels that enable businesses to actively listen to feedback, address concerns promptly, and personalize user experience. A channel that has proven adept at doing all that and more is a brand online community.
How do you strike the right balance between delivering personalized marketing experiences and protecting user privacy? Is it a zero-sum game in which one goal undermines the other, or can they harmoniously coexist?