Google Analytics 4 (GA4) is the much-anticipated update within the Google Analytics product, providing great results for users. It has improved ability to look at user data across all devices, providing a more holistic picture of their target audiences and their behaviors. GA4 also offers three new built-in modeling capabilities for marketers to better predict actions their customers may take.
Google Analytics 4 is less about creating standard reports and more about analyzing data to find answers to specific questions. It provides user-based insights from events and interactions to understand what users are trying to do. Predictive analytics helps differentiate actions across prospects and customers, leading to higher sales and retention without increasing costs.
GA4 will continually evolve and those who embrace it will reap the benefits of being an early adopter to new ways of looking at the market. It simplifies data extraction, allowing marketers to take their data from GA4 and combine it with other sources. As a result, marketers can obtain more innovative insights to improve their marketing decisions and ROI.
Goodbye Universal Analytics, Hello Google Analytics 4
Don't worry ... it's FREE!
Marketers who work for B2B organizations with complete and high-quality data are more likely to be satisfied with their lead scoring and to believe they will meet their marketing goals, according to recent research from Anteriad.
Uncover five LinkedIn Ads metrics crucial for B2B lead gen success. Enhance your LinkedIn strategy and drive better campaign results and ROI. Learn more.
Unlock the potential of your sales and marketing teams with key smarketing metrics. Discover how alignment can propel your business forward. Learn more now.
Key business metrics are there to tell you how well you're meeting customers' expectations and gaining conversions. One of the most important metrics to measure is customer lifetime value (CLV). See why it matters and how to calculate it.
In the current environment, the pressure is on all marketers to produce results. Here are three predictions for how the coming year's standout content marketing performers will use data to their advantage.
Laying the groundwork for first-party data success means understanding the variables that shape the journey and the key milestones along the way. And here they all are.