Panic buying during the pandemic showed how fragile customer experience can be. Brands had to update product information across their e-commerce sites, as 70% of consumers said trust is more important than ever. Connectivity is the state of interdependence between people, objects, and information and is closely intertwined with customer experience. The 2021 Widen Connectivity Report explores the role of product information in driving deeper and more trusting relationships.
Product data has the largest impact on customer trust, but product digital assets and product marketing content also have a large impact. To ensure accuracy, brands must bring on the technologies, processes, and safeguards to gain better control. Objective product information is the backbone of strong marketing stories and brands should focus on being ready with helpful information for customers. Technology is needed to translate information into engaging customer experiences.
Get the full 2021 Widen Connectivity Report to find out more insights, survey results, and brand stories. Learn from leading brands and get the inspiration needed to connect the dots between marketing, information, and customer experience.
What Marketers Say Is the Key to Good Customer Experience
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