Yes, Customers Always Know What They Want

Customer Experience — Tue., May. 18, 2021 Marketers often feel powerless when it comes to creating new products and services. Steve Jobs famously said that it's not the customer's job to know what they want. However, customers do know what they want - benefits that relate to basic human needs, goals, and desires. Uber, for example, offered more control and ease of payment. Listening to customers, watching them in real situations and letting them develop concepts for your products are all ways to understand what benefits customers are looking for. With this information, your company can create products that solve real problems and meet customer needs. ... continue reading below