![Three Ways to Build Customer Trust in an Increasingly Out-of-Control World](https://i.b2bprofs.com/assets/images/articles/lg/210511-blue-orange-knot-lg.jpg)
Cracking the Code: Top Tactics for Virtual Event Success
Discover how to enhance virtual event engagement and ROI by choosing the right format and the right tactics for each format. Learn more.
In 2018 political journalist Murtaza Hussein of The Intercept warned that technology was starting to exceed our ability to keep up with it and this was having a negative effect on democracy. Fast-forward to now and this warning seems to have come too late. Brands have stumbled into a complex world with a lack of trust and the power of technology giants increasing.
Business is now the most trusted institution according to the Edelman Trust Barometer, but still only 54% of people trust it. To win back trust in 2021 brands need to focus on three pillars; put control back into the hands of customers, shift their perspective to be 'raw' and align with customer values. These methods include providing information on demand, self-service, strip away artifice and scripting, and connecting brands to movements bigger than their product category.
This holistic system of giving control, being 'raw' and having 'heroic credibility' provides a blueprint for brands to build trust and credibility in a jaded and distracted world. To do this they must ensure their audience is with them every step of the way.
Three Ways to Build Customer Trust in an Increasingly Out-of-Control World
Don't worry ... it's FREE!
Discover how to enhance virtual event engagement and ROI by choosing the right format and the right tactics for each format. Learn more.
Discover how the Start/Stop/Keep technique can transform your customer engagement strategy. Embrace feedback, act on it swiftly and effectively. Read more.
Senior customer engagement specialists say the biggest benefit for marketers of collecting customer behavior signal data is improved performance marketing, according to recent research.
Discover how the digital era is reshaping B2B buying behaviors and expectation. See how you can improve marketing and sales by addressing self-service buyers' key pain points. Read more.
Which sales approaches resonate most with B2B buyers? How important is it for B2B buyers that salespeople show an understanding of their business and personalize pitches? To find out, researchers surveyed 500 buyers in the UK.
Discover the power of personalization in B2B marketing. Learn how personalization tech, tools, and tactics can transform campaigns and boost customer engagement and conversions. Read more.