Experiential marketing has been used by B2C brands for years, and it can also drive B2B sales. People love novelty and crave connection, making virtual events a great way to engage buyers. Companies should use events to share brand stories and create interactive activations. Generating authentic engagement will help build a strong emotional connection with buyers.
Skittles provided a great example of brand storytelling when it celebrated Pride Month in partnership with GLAAD. Companies can provide hands-on remote training opportunities or offer virtual tours of their facilities to demonstrate innovative thinking and capabilities. Effective experiential events should help achieve attitudinal alignment between buyer and seller, rather than pushing for purchases.
Experiential activations can easily transfer to a digital landscape, so businesses should use these tactics to create online experiences to further their marketing efforts. In the current climate, opportunities abound for companies that have refined their capabilities for remote work and virtual sales.
These Three Experiential Tactics Lead to Better B2B Virtual Events
Don't worry ... it's FREE!
As performance marketing changes, brands must shift from chasing clicks to building trust, relevance, and cohesive brand voice across channels to win loyalty in an AI-driven landscape. Read more.
What are B2B buyers' top frustrations with vendors? What do vendors most often misunderstand about buyers' companies? To find out, researchers conducted a survey of 350 B2B buyers
What do software buyers expect from a good online buying experience? What influences their decisions to buy software online? Why do they cancel software subscriptions?
Generative AI can enhance speed, personalization, and consistency in customer experience—but only when guided by human judgment, empathy, and trust. Read more.
Modern CX success depends on eliminating friction and applying AI strategically to scale. Learn how to balance automation and fundamentals to build seamless customer experiences that drive growth. Read more.
Discover five transformative B2B website UX trends, from AI-powered layouts to sustainable design practices, that enhance customer experience and drive growth. Read more.