Turn one webinar into a month’s worth of marketing content using a simple three-hour workflow. Plan, capture, and repurpose efficiently to extend impact and ROI. Read more.
Innovators often face a linguistic gap when new products or services outpace existing concepts. This article explores how naming and language shape understanding and adoption. Read more.
Agencies working with SMBs face rising pressure to prove ROI. Adding SaaS offerings helps create recurring income, retain clients, and differentiate services. Learn how. Read more.
Nearly a quarter of employees say they now use AI daily for creating workplace emails, according to recent research.
Most agency-side marketing strategists say their discipline is at a crossroads and often considered expendable by clients, according to recent research.
AI algorithms are eroding inbox visibility and email metrics. Discover why marketers are turning to SMS for reliable engagement, transparency, and audience ownership in an AI-filtered landscape. Read more.
Catch up on select AI news and developments from the past week or so. Stay in the know.
Generative AI can enhance speed, personalization, and consistency in customer experience—but only when guided by human judgment, empathy, and trust. Read more.
AI is transforming how B2B buyers discover your products and services. This article explains how AEO, experimentation, and full-funnel precision can help marketers stay visible and competitive. Read more.
Last-click attribution overlooks key interactions that influence B2B buying decisions. Explore other attribution models to understand how various channels contribute to conversions and ROI. Read more.
Some 44% of journalists say they have a negative view of the use of AI by PR pros to craft press releases and pitches, 12% have a positive view, and 38% are neutral.
Marketers are increasingly turning to AI to edit their blog content, and they're finding AI to be as effective as a team of human editors, according to recent research.
Modern CX success depends on eliminating friction and applying AI strategically to scale. Learn how to balance automation and fundamentals to build seamless customer experiences that drive growth. Read more.
AI is redefining B2B advertising and delivering measurable outcomes by connecting creativity, agility, and data intelligence to deliver what modern buyers expect. Read more.
AI-powered discovery tools are replacing traditional search, forcing marketers to rethink visibility. Learn how to optimize for AI and ensure your brand remains discoverable. Read more.
Marketers who work for SMBs say the top challenges they face with A/B-testing are a lack of resources and an inability to get statistically significant results because of too little traffic, according to recent research.
Alphabet, Amazon, and Meta now draw over half of global ad spend outside China, and they are forecast to account for the bulk of ad market growth this year, according to recent research from WARC.
AI adoption often stalls at experimentation. Discover how CMOs can scale marketing impact and achieve measurable ROI across teams. Read more.