Most professional writers say they're now using AI tools for their work, and most also say that they think AI tools will lead to decreased opportunities for writers, according to recent research.
LinkedIn's global ad revenue is forecast to jump by 18.3% this year and increase by another 18.5% in 2026, according to recent research.
Discover how to streamline content production, scale experiments, automate optimization, and make your reporting actionable by building testing into your entire content creation workflow. Read more.
Catch up on select AI news and developments from the past week or so. Stay in the know.
Discover how AI is reshaping marketing roles, automating routine work, and inspiring new team models that emphasize adaptability and creativity in an AI-powered world. Read more.
AI search tools are reshaping visibility. Learn how Answer Engine Optimization (AEO) helps your press releases get cited, summarized, and surfaced in ChatGPT and Gemini results. Read more.
AI video tools are reshaping marketing by merging generative innovation with authentic storytelling. Discover how Sora, Vibes, and other tool are helping brands create faster, smarter, more human video. Read more.
How are American Gen Alpha teens using AI? Which tech devices do they own? What types of media do they spend the most time consuming? To find out, researchers conducted a nationally representative survey of 1,000 US parents.
Most CMOs say they are now using AI tools at least weekly for a range of job-related tasks, including to generate copy, find useful information, and challenge their thinking, according to recent research from Dentsu Creative.
AI-shaped search habits mean visitors expect instant answers, intuitive results, and trustworthy guidance. Strong onsite search now defines credibility and conversion for digital leaders. Read more.
Your existing videos could be worth thousands in untapped pipeline. Discover how a quick 15-minute audit helps you repurpose old webinars into fresh, revenue-driving content. Read more.
Voice AI gives SMB marketers the power to enhance customer experience, convert more leads, and drive measurable ROI from every call and interaction. Read more.
AI tools trust structured, factual content—and press releases deliver exactly that. Discover why LLMs prefer press releases and how B2B marketers can use them to stand out in AI-driven search. Read more.
Customer advisory boards help B2B marketers refine ABM programs through deeper insights, stronger alignment, and increased advocacy from key clients. Discover how CABs fuel better results. Read more.
Some 91% of agency leaders say they see a future in which headcount is somewhat or substantially reduced because of artificial intelligence.
What do software buyers expect from a good online buying experience? What influences their decisions to buy software online? Why do they cancel software subscriptions?
AI is redefining account-based marketing by accelerating execution, improving targeting precision, and freeing teams for strategic, human-led work that drives stronger B2B relationships and results. Read more.
Fewer webinar registrations can mean better results. Narrowing your audience and optimizing for quality rather than quantity can generate higher pipeline and engagement. Read more.