Resources for Marketing Professionals: Page 1

Artificial Intelligence

AI Update, February 6, 2026: AI News and Views From the Past Week

Catch up on select AI news and developments since the workweek ended January 30. Stay in the know.

Event Marketing

How AI Will Shape Trust and Personalization in B2B Events in 2026

AI is redefining B2B events in 2026, but trust and authenticity matter more than ever. Learn how personalization, first-party data, and transparency shape better experiences. Read more.

Websites

The Role of Websites in the Age of AI

AI-driven search, AI browsers, and LLMs are reshaping how people and machines use the web. Discover why websites still matter and how brands can adapt. Read more.

Marketing Strategy

How B2B Prospecting Has Changed

Most marketers and salespeople say B2B buyers are less trusting of prospecting today compared with in the past, according to recent research.

Artificial Intelligence

Will Gen AI Replace Some Marketing Agency Work?

Some 88% of in-house marketers believe generative AI tools will replace some of the services agencies currently provide to their company, according to recent research.

Marketing Management

From Cost Center to Growth Engine: A Modern Blueprint for Annual Marketing Planning

Annual planning doesn’t have to be a budget exercise. Learn how marketing can influence strategy, align with finance, and use data to shape smarter investment decisions. Read more.

Artificial Intelligence

AI Update, January 30, 2026: AI News and Views From the Past Week

Catch up on select AI news and developments from the past week or so. Stay in the know.

Advertising & Promotions

How AI-Driven Creative Is Redefining B2B Advertising Performance

AI-driven creative helps B2B advertisers move beyond vanity metrics to measurable business impact, using generative insights, predictive modeling, and dynamic optimization to drive pipeline and revenue. Read more.

None

Why Marketing Ops Is Becoming the Most Strategic AI Role in the Organization

AI-powered workflows are transforming marketing operations into strategic leaders who architect systems, govern data, and turn strategy into execution at scale. Read more.

Martech

How Today's B2B Buyers Approach RFPs and Vendor Selection

What triggers B2B buyers to issue an RFP? Do buyers usually go into the RFP process already favoring a vendor? To find out, researchers surveyed 350 B2B buyers involved in vendor selection.

Measurement & Analytics

When the Data Doesn't Add Up: A CMO's Guide to Auditing Measurement Tools

When every channel claims credit, measurement breaks down. Discover three practical ways to audit attribution and MMM tools, verify causality, and make more confident marketing decisions. Read more.

Marketing Management

Do Clients Trust In-House Marketing Agencies?

Are in-house marketing agencies (IHAs) trusted by their clients? Are clients satisfied with the creativity and strategic thinking of IHAs? To find out, researchers surveyed 281 in-house agency marketers and their internal corporate clients.

Marketing Management

Why Internal Politics Will Always Be Part of Your Marketing Strategy

Winning approval for marketing strategy requires more than logic. Learn how relationships, narrative, and executive alignment help marketers secure buy-in and move initiatives forward. Read more.

Artificial Intelligence

AI Update, January 23, 2026: AI News and Views From the Past Week

Catch up on select AI news and developments from the past week or so. Stay in the know.

Artificial Intelligence

Automation vs. Authenticity: The Real Risk of AI in B2B Marketing

AI boosts speed across B2B marketing, yet unchecked automation weakens authenticity and trust. Learn why governance, transparency, and human judgment are essential to turn AI into sustainable growth. Read more.

Artificial Intelligence

Against the Clock: Understanding The Real Pace of Enterprise AI

Enterprise AI isn't slow—it's deliberate. Learn why reliability, governance, and trust reshape adoption timelines and why that discipline defines real progress. Read more.

Artificial Intelligence

How AI Use Varies Among Generations

Are younger Americans using AI significantly more than older Americans? Are certain platforms more popular with younger generations? To find out, researchers surveyed 1,037 adults in the United States.

Social Media Marketing

The Keywords in LinkedIn Posts That Drive Engagement

Which phrases and emojis are correlated with more engagement on LinkedIn posts? Do emotional and first-person posts tend to get more engagement? To find out, researchers analyzed 2.6 million engagements across 16,000 LinkedIn posts.

Demand Generation

How to Adapt Your B2B Strategy for a B2P World

As B2B buying grows more complex, business-to-person marketing helps teams reach real individuals with identity resolution, personalization, and interoperable systems that drive stronger relationships, performance, and predictable growth. Read more.

Artificial Intelligence

AI Update, January 16, 2026: AI News and Views From the Past Week

Catch up on select AI news and developments from the past week or so. Stay in the know.

B2B Marketing Resources

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