Many enterprises aren't achieving their targeted cost savings from AI because they've underestimated the amount of human oversight needed for automation, according to recent research.
Some 63% of B2B marketers say their organization's marketing budget has increased in 2026 compared with 2025, according to recent research.
Most B2B personalization stops at audience segments. Learn how unified customer intelligence, omnichannel coordination, and strategy-driven execution create experiences that are more relevant, consistent, and effective. Read more.
Catch up on select AI news and developments since Friday, July 3. Stay in the know.
Build a marketing team that adapts to changing priorities by balancing in-house talent, trusted freelancers, and on-demand specialists for greater agility, speed, and consistency. Read more.
B2B revenue teams often mistake tool gaps for pipeline problems. Learn how better coordination, stakeholder mapping, and integrated workflows improve multi-threaded account engagement and sales outcomes. Read more.
Do Americans pay attention when ads come on during podcasts? Do they find these ads disruptive? To find out, researchers surveyed a nationally representative sample of 1,450 adults in the United States.
What share of B2B marketers are engaging in generative engine optimization (GEO)? Is GEO delivering ROI? What's hampering success? To find out, researchers surveyed 225 B2B marketers.
Strong positioning is only the beginning. Learn how governance, activation, and practical guidance help B2B organizations turn brand strategy into consistent decisions that scale across teams. Read more
Catch up on select AI news and developments since Friday, June 26. Stay in the know.
Catch up on select AI news and developments since Friday, June 19. Stay in the know.
Most cold emails fail because they sound like templates. Learn how the read-aloud test, concise messaging, and personalized outreach can improve reply rates and drive more conversations. Read more
Many AI initiatives stall after experimentation. Learn the five structural shifts organizations need across strategy, processes, data, technology, and people to make AI a scalable operational advantage. Read more
Most professionals at advertising agencies say both the digital ad industry and their specific job have gotten harder over the past two years, according to recent research.
Are most Americans opted in to receive text messages from businesses? How often do they want to receive these marketing messages? When do they want to receive them? To find out, researchers conducted a survey of 1,000 consumers.
How do you identify the right audience, validate ICP assumptions, and reach complex buying teams? Campaign expert Karlyn Ankrom answers marketers' top questions about audience targeting and strategy. Read more
Marketing teams are overwhelmed by disconnected AI tools. Discover why marketing operations should build AI infrastructure powered by autonomous agents to automate workflows and unlock higher-value work. Read more
Catch up on select AI news and developments since Friday, June 12. Stay in the know.
Learn how a custom AI sales bot can help you prepare for sales calls, improve follow-up strategies, identify business gaps, and stay focused on revenue goals. Read more
Marketers can use AI for much more than content creation. Learn how to build a custom AI sales coach that supports lead generation, qualification, objection handling, and sales conversations. Read more