Resources for Marketing Professionals: Page 2

Public Relations

Why Local and Trade Coverage Is Just as Important as National Top-Tier Press

Discover why local and trade publications can build deeper brand trust, stronger relevance, and better long-term visibility than national outlets while supporting your PR strategy for future top-tier coverage. Read more.

Martech

How Natural Language Is Transforming Marketing Workflows

Natural language interfaces (NLIs) are changing how marketers access and analyze data, enabling faster insights, better decision-making, and more efficient workflows. Read more.

Public Relations

From Flash to Function: How AI Is Powering PR and B2B Marketing Operations

PR and marketing teams are discovering AI's power to streamline workflows and automate repetitive tasks, giving marketers more time to focus on strategy and storytelling. Read more.

Advertising & Promotions

What Are the Attributes of Great Digital Ad Creative?

What makes digital advertising creative great? Are marketers measuring creative quality against campaign performance metrics? To find out, researchers conducted a survey in June 2025 among 164 brand- and agency-side marketers.

Marketing Strategy

How Often Should Brands Be Sending Messages?

At what point does brand messaging become too frequent? Why do people stay subscribed to brand communications? What makes brand messages feel relevant? To find out, researchers surveyed 1,200 people from around the world.

Event Marketing

The 72-Hour Webinar Follow-Up Playbook That Converts B2B Leads Faster

Most webinar leads go cold within 72 hours. Use this hour-by-hour follow-up framework to convert high-intent attendees faster and improve B2B pipeline impact. Read more.

Marketing Strategy

Five Shifts to Help B2B Marketers Stop Marketing Like a Machine

Stop chasing clicks and leads. Discover five practical shifts that help marketers connect, inspire trust, and move deals forward through human-centered strategies. Read more.

Branding

How to Turn a Branded B2B Podcast Into a High-Impact Revenue Engine

Discover how to build a branded B2B podcast that earns trust, strengthens sales alignment, engages your ideal customers, and drives measurable pipeline impact—not vanity listens. Read more.

Websites

SMB Landing Page Optimization Trends

How often do SMB marketers optimize their site landing pages? Which page elements do they test? How are they using AI for landing page optimization? What are the biggest optimization challenges they face? To find out, researchers surveyed 264 marketing professionals.

Customer Experience

The Top Frustrations B2B Buyers Have With Vendors

What are B2B buyers' top frustrations with vendors? What do vendors most often misunderstand about buyers' companies? To find out, researchers conducted a survey of 350 B2B buyers

Branding

Brand vs. Branding: Aligning Your Brand and Branding Builds Perception and Trust

Understanding the difference between your brand and your branding is essential for shaping audience perception, building trust, and creating consistent customer experiences. Learn how to align both effectively. Read more.

Marketing Strategy

How Digital Twins Are Transforming B2B Marketing Product Launches

Using digital twins, B2B marketers can rehearse product launches securely, cut costs, reduce audience fatigue, and reveal unseen risks before going live. Discover how simulations strengthen planning and execution. Read more.

Branding

Performance Branding: The Misalignment Between Brand and Performance Marketing

Don't ignore brand-building's role in driving future sales by over-investing in lower-funnel tactics. Performance branding uses data, AI, and analytics to strengthen upper-funnel campaigns. Read more.

Writing

The State of AI Use Among Professional Writers

Most professional writers say they're now using AI tools for their work, and most also say that they think AI tools will lead to decreased opportunities for writers, according to recent research.

Marketing Content

How to Make Content Experimentation an Always-On, Low-Lift Part of Your Workflow

Discover how to streamline content production, scale experiments, automate optimization, and make your reporting actionable by building testing into your entire content creation workflow. Read more.

Social Media Marketing

LinkedIn’s Advertising Business Is Surging

LinkedIn's global ad revenue is forecast to jump by 18.3% this year and increase by another 18.5% in 2026, according to recent research.

Marketing Management

How AI Is Reshaping the Modern Marketing Org

Discover how AI is reshaping marketing roles, automating routine work, and inspiring new team models that emphasize adaptability and creativity in an AI-powered world. Read more.

Public Relations

AEO Optimization Checklists: How to Make Your Press Releases More Visible

AI search tools are reshaping visibility. Learn how Answer Engine Optimization (AEO) helps your press releases get cited, summarized, and surfaced in ChatGPT and Gemini results. Read more.

Artificial Intelligence

Inside the AI Video Boom: What OpenAI's Sora and Meta's Vibes Mean for Marketers

AI video tools are reshaping marketing by merging generative innovation with authentic storytelling. Discover how Sora, Vibes, and other tool are helping brands create faster, smarter, more human video. Read more.

Artificial Intelligence

The AI, Device, and Media Habits of Gen Alpha Teens in the US

How are American Gen Alpha teens using AI? Which tech devices do they own? What types of media do they spend the most time consuming? To find out, researchers conducted a nationally representative survey of 1,000 US parents.

B2B Marketing Resources

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