Resources for Marketing Professionals: Page 1

Marketing Strategy

How CMOs Can Build Campaigns That Survive Launch Day and Legal Review

CMOs face rising regulatory pressure as marketing accelerates. Learn how integrating compliance into workflows helps marketing teams move faster, reduce risk, and launch campaigns built for scrutiny. Read more.

Communications

What Makes for Great Customer Communication?

What do companies that provide great customer communication excel at? What could companies do to enhance their digital communications? To find out, researchers surveyed 4,018 consumers.

Marketing Strategy

How Brands Can Scale Faster, Smarter, and More Sustainably with Design Systems

Design systems streamline workflows, improve collaboration, and ensure consistent digital experiences across teams and channels. See how brands gain speed, flexibility, and long-term value through shared components and governance. Read more.

Artificial Intelligence

From Chaos to Control: Orchestrating AI Across Enterprise Marketing

Most enterprise marketers use AI tools in isolation, creating inefficiencies and unclear ROI. A control tower approach coordinates systems, tasks, and teams for enterprise-wide impact. Read more.

Marketing Content

The New Rules of Brand Visibility: How to Get Your Content Cited in AI-Generated Answers

AI search now determines how B2B brands get discovered. Learn how structure, originality, authority, and recency dramatically improve your content's chances of being cited in AI answers. Read more.

Marketing Content

How Professional Services Marketers Are Approaching GEO

Some 95% of professional services marketers say it's important that their organization’s content show up in AI search, and 97% say their organization has undertaken at least some generative engine optimization (GEO), according to recent research.

Public Relations

Why Local and Trade Coverage Is Just as Important as National Top-Tier Press

Discover why local and trade publications can build deeper brand trust, stronger relevance, and better long-term visibility than national outlets while supporting your PR strategy for future top-tier coverage. Read more.

Martech

How Natural Language Is Transforming Marketing Workflows

Natural language interfaces (NLIs) are changing how marketers access and analyze data, enabling faster insights, better decision-making, and more efficient workflows. Read more.

Public Relations

From Flash to Function: How AI Is Powering PR and B2B Marketing Operations

PR and marketing teams are discovering AI's power to streamline workflows and automate repetitive tasks, giving marketers more time to focus on strategy and storytelling. Read more.

Advertising & Promotions

What Are the Attributes of Great Digital Ad Creative?

What makes digital advertising creative great? Are marketers measuring creative quality against campaign performance metrics? To find out, researchers conducted a survey in June 2025 among 164 brand- and agency-side marketers.

Marketing Strategy

How Often Should Brands Be Sending Messages?

At what point does brand messaging become too frequent? Why do people stay subscribed to brand communications? What makes brand messages feel relevant? To find out, researchers surveyed 1,200 people from around the world.

Event Marketing

The 72-Hour Webinar Follow-Up Playbook That Converts B2B Leads Faster

Most webinar leads go cold within 72 hours. Use this hour-by-hour follow-up framework to convert high-intent attendees faster and improve B2B pipeline impact. Read more.

Marketing Strategy

Five Shifts to Help B2B Marketers Stop Marketing Like a Machine

Stop chasing clicks and leads. Discover five practical shifts that help marketers connect, inspire trust, and move deals forward through human-centered strategies. Read more.

Branding

How to Turn a Branded B2B Podcast Into a High-Impact Revenue Engine

Discover how to build a branded B2B podcast that earns trust, strengthens sales alignment, engages your ideal customers, and drives measurable pipeline impact—not vanity listens. Read more.

Websites

SMB Landing Page Optimization Trends

How often do SMB marketers optimize their site landing pages? Which page elements do they test? How are they using AI for landing page optimization? What are the biggest optimization challenges they face? To find out, researchers surveyed 264 marketing professionals.