Catch up on select AI news and developments since the workweek ended January 30. Stay in the know.
AI is redefining B2B events in 2026, but trust and authenticity matter more than ever. Learn how personalization, first-party data, and transparency shape better experiences. Read more.
AI-driven search, AI browsers, and LLMs are reshaping how people and machines use the web. Discover why websites still matter and how brands can adapt. Read more.
Some 88% of in-house marketers believe generative AI tools will replace some of the services agencies currently provide to their company, according to recent research.
Catch up on select AI news and developments from the past week or so. Stay in the know.
AI boosts speed across B2B marketing, yet unchecked automation weakens authenticity and trust. Learn why governance, transparency, and human judgment are essential to turn AI into sustainable growth. Read more.
Enterprise AI isn't slow—it's deliberate. Learn why reliability, governance, and trust reshape adoption timelines and why that discipline defines real progress. Read more.
Are younger Americans using AI significantly more than older Americans? Are certain platforms more popular with younger generations? To find out, researchers surveyed 1,037 adults in the United States.
Most employees say they use AI tools for work that aren't officially approved by their employer, but most also say their direct manager is aware of their use of the unapproved tools, according to recent research.
Catch up on select AI news and developments from the past three weeks or so. Stay in the know.
AI is reshaping SaaS as flexibility, customization, and rapid prototyping replace rigid contracts. Learn how B2B leaders can modernize stacks, pilot AI-native alternatives, and measure real value faster. Read more.
Do marketers know terms related to AI search engine optimization like GEO, AEO, and LLMO? Which terms are trending, have the most positive sentiment, and have the most related job openings? To find out, researchers analyzed original and third-party data.
B2B buyers increasingly rely on AI as a decision partner, not just a search tool. Explore how AI-driven discovery works and what marketers must do to earn citations. Read more.
Some 95% of professional services marketers say it's important that their organization’s content show up in AI search, and 97% say their organization has undertaken at least some generative engine optimization (GEO), according to recent research.
Most enterprise marketers use AI tools in isolation, creating inefficiencies and unclear ROI. A control tower approach coordinates systems, tasks, and teams for enterprise-wide impact. Read more.
Catch up on select AI news and developments from the past two weeks or so. Stay in the know.