How does AI-written content rank in search compared with human-written content? To find out, researchers analyzed the search rankings of 42,000 blog posts and also surveyed 224 SEO professionals.
Catch up on select AI news and developments since Friday, May 1. Stay in the know.
Agentic AI can boost performance while quietly weakening your brand. Learn why oversight, governance, and emotional intelligence are critical to sustaining long-term value in automated marketing systems. Read more
Which buzzwords related to AI are SEO thought-leaders using on LinkedIn? How positive is the sentiment? To find out, researchers analyzed the LinkedIn posts of 75 SEO experts that referenced key AI-driven SEO terms.
Catch up on select AI news and developments since Friday, April 24. Stay in the know.
Most enterprises are taking steps like improving crawlability and restructuring their content in order to optimize for AI-powered search platforms, according to recent research.
Catch up on select AI news and developments since Friday, April 17. Stay in the know.
AI search is reshaping brand perception, but misinformation risks are rising. Learn how to monitor, manage, and influence your brand’s presence across generative AI platforms. Read more.
Catch up on select AI news and developments since Friday, April 10. Stay in the know.
B2B software buyers increasingly turn to search engines and AI rather than aggregator websites when researching new software, according to recent research.
Catch up on select AI news and developments since Friday, April 3. Stay in the know.
AI tools are already helping enterprises with individual content tasks, but most global teams are not yet seeing their benefits in areas like content workflow orchestration and contextual localization, according to recent research.
Catch up on select AI news and developments since Friday, March 27. Stay in the know.
Catch up on select AI news and developments since Friday, March 20. Stay in the know.
Learn how to apply generative AI in B2B marketing without sacrificing trust. Discover workflows, guardrails, and strategies to scale expert-driven content while protecting credibility. Read more.
Some 80% of marketers say they feel under pressure to introduce AI into their workflows, according to recent research.
Catch up on select AI news and developments since Friday, March 13. Stay in the know.
AI video promises to make high-quality advertising accessible to small businesses. But human-generated creative strategy still matters. Here’s how marketers should approach AI-powered video production. Read more.
Marketing success is built on timeliness fundamentals, not the latest tool or trend. Discover how metrics, strategy, UX, and advertising planning drive meaningful results. Read more.
Most marketers believe younger consumers have a positive perception of AI-generated ads — but most younger consumers don't actually feel that way, according to recent research.